Active with Dementia

 

Client
The National Board for Social Affairs

Creatives
Director:
Simon de Tusch-Lec
Director of Photography:
Adam Morris Philp
Head of Story:
Snorre Krogh

Active with dementia.

Dementia is a serious loss of global cognitive ability in a previously unimpaired person, beyond what might be expected from normal aging. It may be static, the result of a unique global brain injury, or progressive, resulting in long-term decline due to damage or disease in the body.
We produced this film ad for The National Board for Social Affairs to raise awareness of the fact that people living with dementia need help to remain active.